Marketing Tips for Photographers | The Tog Republic Podcast

One of the best things you can do for your business is to have an amazing experience for your clients! Not only is this good for brand awareness, but it is incredibly good for word of mouth.

On today’s episode I had the opportunity to chat with the amazing Erika Delgado about how to create a remarkable client experience! She shared some amazing tips and some are so simple that you can implement them right away!

Getting published it is good for your business!

You see when you get published in magazines or blogs you get industry credibility, SEO ranking, and free exposure and what could be be better than that?

On today’s podcast I had the opportunity to chat with my dear friend Merari Teruel. She’s an amazing wedding photographer that has been published numerous times in different publications. She has some experienced in this topic and today she’s sharing her knowledge with all of us!

I LOVE to create slideshows for my clients! It’s one of favorite marketing materials as they allow me to create brand awareness while wowing my clients!

In today’s episode I had a fantastic chat with Daniel Usenko, founder of a SmartSlides a company I adore!

Daniel shared with us why slideshows are a great addition to your photography business and how you could use them to not only create content for your brand, but also to create connections both with clients and future prospects!

Inclusion. What is it? What does it mean for your business? And why should you keep this conversation going? These are not easy to answer questions, after all the answers to them require that you look not only into your portfolio and the way you run your business, but a deeper look at who you are as a person and what you stand for!

In today’s episode, I had the opportunity to chat with the amazing Cristal Veronica about this interesting topic.

Networking in person can be scary! But I want you to to focus on the positive and build on the opportunities that come from it!

Meeting new people that can help your business grow is the goal, and after all, you can’t do that from your office or living room.

In today’s episode I share with you four tips on how to network in person. How to find networking events, how to get ready for it, and what to do after you have met new people( this being the most important part of networking!)

Hello Friend! This is the million dollar question, should you befriend your clients on social media?

And although the answer is 100% personal to you and they way you want to run your business, there are some amazing benefits that can come from being connected with your clients.

Now, if you are like me, and you are super private don’t worry! There are some ways around befriending your clients and still keeping things private.

Today’s episode is short and to the point. I hope it really makes you think about your contact form and how to improve it, so you can connect with your future clients.

In all honesty a contact form is a very straight forward thing to have in your website. I mean you are asking for information about your future clients. But what if I tell you there is a MUST question 99% of photographers are not including in their forms! What if that question could put you ahead of the rest?

Setting goals can be intimidating! I know this first hand. I ran my business for almost 9 years without setting goals and I must admit, it was a miracle anything got done around here.

In today’s episode I chat about how to set goals and smash them. Believe me, you need more than just a nice vision board and a few day dreams to achieve them.

Listen to this podcast to learn about the method I now use to both set goals and smash them!

Meet Meghan McSweeney! She has been a photographer for 17 years specializing in lifestyle + wedding photography, but working weekends and nights was not longer suitable for her family needs.

So instead quitting photography she took her expertise into another genre! She ventured into commercial photography and she’s loving it.

In today’s chat we talked about how she achieved this transition and how commercial photography has given her a new perspective on business.

As a person that LOVES marketing, I’m always looking for marketing tips and strategies outside of my own industry (photography), but at the same time things that are applicable to my business.

That being said there were four major takeaways from Art Basel that I want to share with you! I hope this chat gives you some perspective and new ideas to market your photography business!