Marketing Tips for Photographers | The Tog Republic Podcast

If the word "Sell" gives you an allergy, I just can image what the word UPSELL does to you.... wait don't run for the hills just yet.

Hear me out, I know we have this stereotype of what upselling means... You forcing some unwanted product or service on a poor soul that can't scape your sales pitch;  but I can guarantee you there is another way!

Listen to today's podcast where I share how to upsell your products in an organic, non pushy way.

It's been almost 3 months since the last time I posted an episode and I'm happy to jump right in the routine of things! 

Since Fall it's just around the corner, I wanted to break the radio silence with an episode about MINI SESSIONS!

Yes, yes yes! I don't like mini sessions, but that doesn't mean that you don't have to like them either. 

If you are planning to run a mini sessions here are some tips to have a successful season! 

https://thetogrepublic.com/podcast/37

Meet Courtney Ortiz, she is an amazing family & children photographer and today she is sharing with us some of her morning rituals. Courtney meditates daily and she also visualizes what she wants for her personal life as well as for her business. Visualization is a very powerful practice that you can implement into your business right away! The power or the mind is great, so why not use it to create a prosperous and life and business. Find out more in the show notes: 

http://thetogrepublic.com/podcast

Meet Fer Juaristi an amazing wedding photographer who's not afraid to push some boundaries while creating some amazing conceptual images. His work is fresh, unexpected, and always intriguing. I have to admit that when I see some of his photos on Instragram my first thought is: "how did he create that?" Learn more about Fer & this podcast here: http://thetogrepublic.com/podcast/35

Love it or hate it Cardi B is EVERYWHERE! Her marketing game is on point and there are so many lessons we can learn from her and apply to our photography business!

In todays' chat I had the opportunity to talk with the fabulous Stephanie Sonju ( Perhaps your remember her from her episode about Documentary Family Sessions) about Cardi B and how to find inspiration in other industries that we can apply to our own photography business. 

http://thetogrepublic.com/podcast/34

Meet Annemie Tonken, the photographer behind Megapixie Photography a fine art child & family photography studio in Chapel Hill, NC. Annemie is also one of the founders of The Family Narrative, a retreat for family photographers. 

During our chat we talked about the importance of running a sustainable family photography business, how to say no to things you don't want to do in your business, and the importance of community to succeed in this industry.

http://thetogrepublic.com/podcast/33

Meet Alex Beadon, she is the queen of IG stories and on today's chat she shares with us tons of information about this topic. 

Let's be honest, when was the last time you checked your IG??

Probably within the last hour, right? You probably spend at least 10 minutes watching IG stories and if  you did that your ideal client is probably doing the same. So here's an idea, let's use IG stories to connect with future clients, and market your business in a fun way! 

http://thetogrepublic.com/podcast/32

I love newsletters, but I'm going to be honest and say that it's not an easy breezy marketing strategy. But for those who take the time to build a list, this can be the perfect tool to improve brand awareness.  It's also an effective way to keep your clients and potential customers thinking about you.

In today's episode I cover some important content that your newsletters should have and I give you some ideas so you can send out a newsletter of your own this week! 

http://thetogrepublic.com/podcast/

Did you know that you only have 5 seconds to capture somebody once they land on your site?? Yes, 5 seconds! CRAZY, but it is true! So if your site is not amazing, you are missing out on the opportunity to connect with new clients and that means you just lost money. 

Listen to today's podcast to get some insight on what makes a website irresistible and tips you can implement right now! 

http://thetogrepublic.com/podcast/30

Meet Posy! She is a very talented family photographer based out of Portland, Oregon. She has been in business for the past 10 years over which she has learned a thing or two about family photography. 

In today's podcast we chat about connecting with your clients plus some other tips that you can implement in your business right away. Posy also gave us an introduction about The Family Narrative and why this retreat is amazing! 

Find out more about Posy here: http://thetogrepublic.com/podcast/2