Marketing Tips for Photographers | The Tog Republic Podcast

Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30, & episode 74) and today we are chatting about going viral on TikTok and what that meant for their business.

What started as a fun account to explore their creativity and have fun soon turned into experimenting with different ideas and pouring their heart and soul into creating content that resonated with their audience.

In this episode, we talk about how they did it, what it has meant for their business to have millions of eyes on their work, and some advice for any photographer that wants to experiment.

YOU CAN FIND MORE ABOUT OAK & IRON PHOTOGRAPHY HERE:

THEIR WEBSITE   

THEIR INSTAGRAM

THIER TIKTOK

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

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Friends, it’s been a couple of months since the last time I published an episode, and I’m so happy to break the radio silence with this interview with Michelle Gifford.

If you don’t know Michelle, let me introduce you! She is a Brand Strategist, Business Coach, Podcaster, and highly sought-after Public Speaker. With her signature combination of straight talk and tough love, Michelle teaches Social Media Marketing and Strategy to thousands of followers on Instagram every day.

In today’s episode, we focus on a topic that I have been avoiding for years… Instagram Reels.

You already know that I love actionable content and Michelle shares with us actionable steps we can start implementing today!

This conversation includes why understanding the power of Instagram Reels is crucial in a way to engaging with a brand new audience!

YOU CAN FIND MORE ABOUT MICHELLE HERE:

Her website

Her Instagram

Grow the Gram Program

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

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This is the current existential question of 2023, to get verified or not to get verified…

Meta released a new Instagram verification feature and now it’s available in the USA, New Zealand, and Australia.

I asked a lot of questions! I asked fellow photographers, clients, and potential clients about their perspectives and opinion on this matter, so today’s episode is juicy!

I want to hear from you, are you verified? Or are you going to wait and see?

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

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Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand.

But a few years ago, after spending all of 2020 working on my website and learning about SEO things changed and I took my site www.carolinaguzik.com from page 7 on Google to page 1 and blogging had a great deal on this move.

In this episode, I share with you the structure of a blog post that will be evergreen and therefore, maximize your efforts.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

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Yo de vuelta por aquí compartiendo algunos tips que les pueden servir mucho.

En este episodio me enfoco en 3 pasos que deber tomar después de hacer una boda. ¡Estos tips son muy simples, pero les pueden abrir muchas puertas!

Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt”

Social Doubt is what repels people from buying your services, due to uncertainty.

If you take a closer look at your whole brand, you might find aspects that are causing doubt in the mind of your prospects and we don’t want that!

In today’s episode, I cover six parts of your business that you should look into and make sure you don’t have any room for social doubt.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Friend, this is the very first time that I post an interview from another podcast.

Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives, make sure to subscribe to her show as it is super useful for photographers.

She interviewed me on her podcast a few weeks back and I now I want to share it with all of you.

In this episode, Colie asked me strategic questions about data, and how to use the findings.

YOU CAN FIND MORE ABOUT COLIE JAMES HERE:

Her Instagram

Her Dubsado Class for Photographers

Her Podcast

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to move to level up your business.

In today’s episode, I’m chatting with the amazing Kristin Sweeting about how to reach 100k, and what to do next once you achieve this goal.

Kristin is a wedding photographer and business coach based in Nashville, TN. She helps brands and businesses shine through intentional imagery and strategic coaching. Kristin has 12 years of experience photographing weddings and thoughtful brands worldwide and creating scalable systems and supportive communities for creative entrepreneurs wanting to make a big impact.

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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You Can Find More About Kristin Here:

Dangerous Creatives

Dangerous Creatives Freebies

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Friend, I’m late to this conversation, but it’s absolutely worth having it.

If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for free too, I’m going to flip a table (Teresa Giudice style)

In this episode, I chat about how you can’t compare your small business with Rihanna and her Super Bowl performance.

Indeed, at some point, you have to pay your dues ( you will choose how you do that)  and you can’t expect to start a business and immediately be successful, but this broken system that expects you to show up, give your best and maybe, if you are lucky, get something that will advance your business in return needs to stop.

Work for free if you want to, after all, this is your business and you are in full control of your choices, just don’t do it because someone told you, your future success depends on it.

You can read more about Rhianna and the Super Bowl performance here: Forbes Article 

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, today’s episode is packed with information and key content to succeed at sales.

If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working with weddings.

Today’s episode is all about buyers’ persona, how to sell to different people, and how to identify which persona a future client might be.

If you want to dive deeper into this topic, Sam has several episodes about this topic on his own podcast! Follow this link to check them out.

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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YOU CAN FIND MORE ABOUT SAM HERE:

IDEACTION CONSULTING

SELL WEDDINGS LIKE A PRO | FB GROUP

INSTAGRAM

OWN YOUR BUSINESS PODCAST

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