Marketing Tips for Photographers | The Tog Republic Podcast

Friend, welcome to another episode! Today we are having a conversation with the talented Alex Eischeid.

Alex Eischeid is a creative portrait photographer, mentor, and instructor. She is passionate about storytelling through self-portraiture and is devoted to helping other photographers develop their own personal and artistic voice.

In this episode, we talk about how to develop concepts into final images. Even though Alex specializes in self-portraits, you can apply the teachings to how you create and collaborate with your clients!

This episode is also packed with information about how self-portraits can be a tool to help you develop your creativity and point of view as a photographer.

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, welcome to another episode! Today’s conversation is with the super talented KT Merry about custom proposals.

KT Merry has been a luxury wedding photographer for 15 years. She has photographed the most opulent and beautiful weddings and her clients include several celebrities.

In today’s chat, we are covering the topic of custom proposals and how they can elevate your brand, and put you ahead of the competition.

KT shares with us how she presents proposals to her clients, what to include, what to avoid and how to follow up! The conversation is detailed and packed with actionable steps.

Even if you currently are not in the luxury market, this conversation will give you some insights on how to elevate your brand perception and value in any market.

KT Merry has a couple of offers for you:

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Yo sigo por aquí hablando mucho acerca de websites, porque en realidad es una de las herramientas fundamentales para tu negocio!

En este episodio me enfoco en tu página de portafolio y los errores que más a menudo veo! Espero que esta información te ayude a mejorar tu website.

Si quieres ayuda 1:1 aquí te dejo la información: https://thetogrepublic.com/website-reviews

En este episodio también les recomendó el Congreso Online de Fotografía Be Here Project.  Aquí les dejo toda la información: https://www.congresodefotografia.com/

Otros episodios relacionados con este tema:

197: ERRORES QUE ESTÁS COMETIENDO EN TU PÁGINA DE INICIO(EPISODE IN SPANISH)

149: INSPIRACION & BODAS DE DESTINO CON VICTOR MARTI(EPISODE IN SPANISH)

136: TUS FOTOS NO SE VENDEN SOLAS CON RAFA RODERO (EPISODE IN SPANISH)

In the famous words of Ice Cube, “you better check yo' self before you wreck yo' self”.

Today’s episode it’s short and to the point: simple advice to keep your sanity during the busy season! That’s it, nothing fancy, not a marketing tip, but a life hack just in case you start to get overwhelmed in the weeks ahead.

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

If you’re a wedding photographer, perhaps at some time during your career, fellow vendors have asked you if you can share some images from events with them.

Creating a gallery for vendors after weddings have been one of the easiest marketing strategies I have implemented in my business, as it helps me build a relationship with them, while also exposing my work to their audience.

In today’s episode, I cover the importance of sharing your work with fellow vendors, and how to do it to minimize exposure. I even share an email template with my friends on Patreon, so they can communicate expectations with vendors.

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, to gift or not to gift, that is the question.

This is a hot take on a topic that very often appears on Facebook groups and conversations: “do I need to send my new bookings a gift?”, “What should I send them?”, “Is this ok for a gift?

I have done it all! I have gifted my clients and I have skipped it too,  and it today’s episode I’m sharing with you my experience and some things to consider whether you gift or you don’t

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients”

I know it’s really easy to attempt to measure our marketing efforts’ success on the number of clients we book; however, this will add frustration to your life, as there are so many components and smaller goals we need to tackle before we can celebrate a new booking.

Think of this as a recipe for a delicious dish! Yes, the end goal is to eat something yummy, but before you get to do that, you need to accomplish other steps.

In my business, I focus my marketing efforts on 4 different groups, and each place group has a very specific goal!

For example one of my group is Pinterest. The goal of my Pinterest account is to drive qualified traffic to my website. I check my analytics every month to see if my strategy is working. So long as Pinterest is sending quality traffic to my site, then I know my strategy is working.

You see, my Pinterest strategy is not to “get clients”. Getting clients, is the side effect of someone that saw my work on Pinterest, then visits my site, falls in love with my images, and connects with me personally on a discovery call.

So in today’s episode, I cover why being super clear on your marketing goals, and the goals of the tools you use to reach new people are crucial for your success!

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet the talented Nina Larsen, an elopement photographer based in Boulder, Colorado.

She’s done over 200 weddings and elopements since her start in 2017, is passionate about SEO and content creation and loves helping other photographers with all things marketing and business strategy.

Nina has been a guest on the podcast before, so I recommend you also check out that episode.

97: HOW TO CREATE A STRATEGY FOR YOUR SEO WITH NINA LARSEN

In today’s episode, we are talking about content creation over traditional blogging. That means that the days of just featuring a wedding or family session are over, but instead, we should focus on using those images to tell a story, anecdote or an actual tip future clients can implement on their own wedding day or session.

Nina shares with us actionable steps and ideas we can take to create content that will serve us to connect with future clients.

In this chat, we mentioned Fuel Your Photos FB group and class. Here are the links to those:

Fuel Your Photos FB Group | Fuel Your Photos SEO Class

Check out Her Website 

Follow Her on Instagram 

Follow Her on TikTok

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, if you are not blogging, you are missing out! Blogging is definitely not dead, and in fact, it is alive and well!

In today’s episode, I chat about why having a yop list of venues to get married in your city is crucial not only for SEO but most importantly to set yourself as an expert and connect with couples even before they realize they need a photographer.

Listen to this episode where I break down the strategy and give you some tips on how to get this post done.

And if you get inspired and write your own post, come share it with us on the Facebook group! See you there!

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend meet the talented McKenzie Bigliazzi, an alternative colorado elopement photographer & planner for punk-rock, van-obsessed, non-traditional couples who want to elope with an amazing mountain backdrop without the complicated planning stuff!

In 2020 McKenzie moved her business from Illinois to Colorado and in today’s episode, we chat about the steps she took to start from zero in a new location. This episode is for anybody that’s considering moving and it’s afraid about losing clients and momentum.

McKenzie shared tons of actionable steps that you can implement into your “moving” strategy right away!

If you love McKenzie's energy and knowledge you can hire her as your coach! Her direct approach and no BS is great for anybody that needs a bit of thought love and guidance.

This is the second time that McKenzie is on the podcast. She was a guest on Episode 101: How to Upsell By Focusing on Value. 

Check out her website

Follow her on Instagram

Check out her Education Website

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest