Timing isn't everything but it does help and we need every grain of goodness we can get in 2020.  

Of all the emails I send to market CoMoGives (a local year end giving campaign that supports 142 nonprofits powered by the Community Foundation of Central Missouri):

But it’s not all about the money is it?  It’s about spreading the word.  Building awareness.  And you can’t do that with just two emails asking for donations.  You need a cadence to start the conversations flowing…

Here's the schedule I'd suggest for sending year end gift emails based on the data I've seen over the past 7 years of sending emails on behalf of the CoMoGives organizations. And since I wasn't sure if you'd believe me or not I called in for backup and Kathleen Murphy Toms with GivingTuesday had a thing or two to say as well about when and how many emails to send in the month of December.

For a fully-formatted article version of this podcast, head over to our website: 

https://mayecreate.com/blog/when-to-send-your-year-end-giving-emails/

The human attention span is short.  That you're reading this at all is actually a huge compliment to me. Or maybe an indicator that you're just really interested in the topic but either way I'm flattered!  

You have a story to tell in your fudraising campaign.  And it can take a hot minute to get to the point, right?  So how long is too long?  

Let’s take the next 17 min and talk it through.

For a fully-formatted article version of this podcast, head over to our website: 

https://mayecreate.com/blog/is-your-giving-ask-too-long-or-just-right-heres-how-to-tell/

GivingTuesday's Kathleen Murphy Toms talked to my local nonprofits about how to use email to promote their GivingTuesday campaigns.  After the talk she fielded questions about all things nonprofit marketing including:

Soak in all the awesomeness of Kathleen's advice in this quick Q&A session!

For a fully-formatted article version of this podcast, head over to our website: 

https://mayecreate.com/blog/marketing-qa-with-givingtuesdays-kathleen-murphy-toms/

Asking for donations because COVID put the kibosh on all your events? Not sure how to explain that to your supporters? I have a plan! 

First, I want to tell you, COVID cancelled events or the need to hire more people are great reasons to need funding…

AND I also, in the same breath, need to explain that my gut tells me some donors may not respond to that need as well as they would respond to the reason WHY. And since it was my gut making conversation with me and not experience itself, I even got a few opinions from fundraising experts to make sure I was heading the right track!

So let's take a few minutes (16 to be exact) to talk about how to explain to your donors that your biggest challenges are you're short staffed or short on funding because COVID is one mean spirited little beastie.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/asking-for-donations-because-covid-cancelled-your-event/

After our Year End Peer to Peer and Email Fundraising Strategies Workshop we had a lot of questions about crafting your year end fundraising asks. So I held a challenge on my Facebook Group, Nonprofit Marketing With Purpose, with three short videos to watch with assignments to complete over 3 days. Now did that Oct. 1 so it's all over now but I thought I'd share the 3 part recipe and idea starters to get you moving in the right direction with your year end fundraising ask so you can use it too.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/a-3-part-recipe-to-craft-your-year-end-fundraising-ask/