Are you hung up on using ‘proper business communication’ with potential clients? The truth is, we are interested in buying from people who are interesting. People we like and trust. But how do you build a marketing campaign that lets prospects know who you are AND communicates the solution you offer— in a way that’s easy to understand?

Kimberly Weitkamp is the solopreneur behind The Audience Converter, a service dedicated to helping entrepreneurs, coaches and service providers build an audience of loyal followers, and the cohost of the Chatting with Copywriters podcast. A talented marketing strategist and conversion copywriter, Kimberly is the creator of the Concierge Conversion Method, a system for attracting and engaging the right people with the right message at the right time.

On this episode of Wickedly Smart Women, Kimberly joins Emerald to share her gift for explaining complex ideas in simple language and describe how (and why) she helps clients put a little bit of themselves in their marketing. She discusses how she gets past creative blocks, what self-leadership challenges she faces as a solopreneur, and where she goes for mentorship and support. Listen in for Kimberly’s insight on the single question at the core of all marketing initiatives and learn how to leverage the power of one to market your business.

What You Will Learn

Kimberly’s gift for explaining complex ideas in simple language

Kimberly’s practice of giving fast answers in online marketing groups

How Kimberly honors her vision with daily meditation + reading

Why Kimberly helps clients put a little of themselves in their marketing

How Kimberly gets past creative blocks with music and movement

The single question at the core of Kimberly’s marketing initiatives

Kimberly’s self-leadership challenge re: marketing her own business

The challenge Kimberly’s clients face around defining their audience

The popularity of marketing challenges to engage followers

Kimberly’s insight on ‘the power of one’ in developing marketing copy

The community Kimberly leans on for mentorship and support

Connect with Kimberly Weitkamp

The Audience Converter

Chatting with Copywriters Podcast

Connect with Emerald GreenForest

Emerald’s Website

Emerald on LinkedIn

Emerald on Twitter

Emerald on Instagram

Email [email protected]

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Resources

Steve Olsher

Titanides