This episode is all about customer support, and Klaus CEO and Co-Founder Martin Kõiva's experience in learning how to deliver great customer experience at scale. 🤩

At his former position as Global Head of Customer Support at Pipedrive, Martin felt the struggles of growing a customer support function (think 7 to 70 support agents) while trying to keep up the quality of conversations.

And so the idea for Klaus was born: a tool that helps companies ensure the quality of their customer support conversations, no matter how fast they’re growing.

They also have the best cat-themed brand marketing, but that’s a whole other story. 🐱

As well as touching on how Martin’s team at Klaus approach customer support, you’ll hear about:

- The three elements you need for quality customer support

- What SaaS companies need to build and scale their support function

- What ‘optimizing customer support’ actually means

- How to make customer support a competitive differentiator

Enjoy the episode!

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Visit Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Reeta on Twitter >> twitter.com/rhtoivanen

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Visit Klaus >> www.klausapp.com/

Follow Martin on Twitter >> twitter.com/k6iva

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Book recommendation:

Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand