In this AI marketing podcast episode, Dan Sanchez dives headfirst into the whirlwind of reactions surrounding ChatGPT-5. With some marketers thrilled and others furious, Dan cuts through the hype to offer a grounded take on what's really happening with this major AI update. He explains why GPT-5 is a massive leap forward, how OpenAI's strategy democratizes access to advanced AI, and what practical steps you can take as a marketer to get the most from this new model.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• Full Guide On Customizing ChatGPT: https://www.youtube.com/watch?v=D-n0IuKpo6A
• Giovanni Beggiato's OpenAI Agent Guide Slide Deck — https://www.linkedin.com/feed/update/urn:li:activity:7360626057139433472/
• Nicole Leffer's Prompt Strategy — https://www.linkedin.com/posts/nicoleleffer_if-you-use-chatgpt-it-is-gold-to-understand-activity-7360804026424147968-krdW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
• InstaPost GPT for LinkedIn Content — https://go.danchez.com/instapost

Timestamps

• 00:00 – The polarizing reaction to ChatGPT-5
• 01:30 – Results from Dan's LinkedIn poll
• 03:00 – Why OpenAI hyped GPT-5 (and what actually changed)
• 05:00 – The real power of GPT-5: better access, streamlined experience
• 06:30 – Personality backlash: users missing old affirming behavior
• 09:00 – The importance of AI pushing back, not affirming everything
• 11:00 – Bugs, glitches, and rollout pains
• 13:00 – OpenAI’s response and fixes
• 15:00 – How to organize your ChatGPT account for best results
• 18:00 – Context Engineering: give it the right data, not all the data
• 20:00 – Tuning how much GPT-5 "thinks" with reasoning prompts
• 22:00 – Beginner guide to AI agents and why they matter now