Do you want to understand the functionality and potential of Etsy?

Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.

1. Monica's story: building a handmade business from ground zero!

• Monica started selling handmade skincare on Etsy.
• She grew her business to multiple six figures selling on Etsy and boutiques across the US.

2. Monica's strategy to success on Etsy:

• Understand Etsy's market.
• Package and present products in a unique and sophisticated way to stand out among thousands of similar products.
• Leverage Etsy marketing levers like star seller badges, free shipping, and discount options. 

3. Selling high-end products on Etsy:

• Etsy is a platform for unique products, no matter the price. 
• She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.

4. Avoid competing on Price; advice for competing against mass-produced items:

• Feel aligned and confident with pricing.
• People buy more through emotion rather than logic.
• Focus on attracting the right customers.
• Use quality photos, evoke emotion, and display social proof. 
• Display reviews in photos, and write persuasive descriptions.

5. How to find keywords on Etsy and tips for Etsy SEO:

• Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage. 
• Verify the relevance of keywords for products. 
• Use Everbee.io for product statistics, coupled with actual interactions with potential customers. 

00:58 Monica's Journey to Success on Etsy
01:28 The Birth of Monica's Organic Skincare Business
03:34 T

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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

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