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In this episode of the Commercial Real Estate Podcast, hosts Aaron Cameron and Adam Powadiuk welcome Riz Dhanji, Founder and President of RAD Marketing, about how real estate marketing is evolving across Toronto’s condo and purpose-built rental sectors. Riz shares his expertise on tackling today’s challenging condo market, where default rates reach 20%, and outlines why purpose-built rentals demand a completely different marketing playbook. From unit mix and amenity planning to CRM-driven leasing strategies, he explains how smart marketing can dramatically shorten lease-up times and maximise returns. The conversation offers deep insights for developers navigating shifting market dynamics.

What you will learn:

Riz Dhanji is the Founder and President of RAD Marketing and one of Canada’s leading experts in pre-construction sales and marketing. With over $4 billion in sales and 15,000+ condominium suites sold across Toronto, Montreal, Vancouver, and internationally, Riz has helped shape some of North America’s most iconic developments, including One Delisle, King Toronto, and the Shangri-La Residences. His innovative approach to real estate marketing continues to redefine how developers achieve record-breaking success in competitive urban markets.

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