Shauna Lynn welcomes Michele Williams to share her wealth of expertise on profitability and financial clarity for small businesses. Michele takes us on her journey from building financial software to running her own business—and the hard lessons she learned about passion versus profit. She explains why understanding your numbers is more than just looking at spreadsheets—it's about using them as tools to build a sustainable, joyful business that serves you and your goals.
Together, Shauna Lynn and Michele explore strategies for setting boundaries, creating intentional budgets, and aligning your finances with your business vision. Learn how to identify your ideal clients, price for profit, and avoid the common traps of overworking and undercharging. With actionable advice and real-world examples, this episode will leave you inspired to redefine what profitability means for you.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Episode #12, Mastering the Business of Interior Design Entrepreneurship with Claire Jefford, https://www.aboutshaunalynn.com/rwrb-podcast-episodes/mastering-the-business-of-interior-design-entrepreneurship
• Episode #8, Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary, https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigara
• A Well-Designed Business -The Power Talk Friday Experts By LuAnn Nigara: https://amzn.to/42qcJTk
• The Gap and The Gain by Dan Sullivan: https://amzn.to/3E1Wfa7

Scarlet and Thread Consulting:

• Learn more about Michele: https://www.scarletthreadconsulting.com/meet-the-founder
• The Profit Is A Choice Podcast: https://www.scarletthreadconsulting.com/profit-is-a-choice-episodes

About Michele Williams:

Michele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies focused on empowering creative professionals to own the financials of their businesses. With an eye for detail and a passion for innovation, Michele has carved a niche in providing strategic business coaching and financial analytics to help business owners navigate the complexities of entrepreneurship.
At Scarlet Thread Consulting, Michele utilizes her extensive experience in finance and business management to offer tailored coaching, mentoring, and fractional CFO services. She is dedicated to helping her clients achieve financial clarity and operational efficiency, enabling them to make informed decisions that drive their businesses forward. Her expertise in financial metrics and data analysis empowers her clients to optimize their pricing strategies and enhance profitability.
Michele's commitment to excellence and her unwavering support for her clients have established her as a trusted advisor and thought leader in the design community. Her work not only transforms businesses but also inspires creativity and growth, making her an invaluable asset to the industry. She is also the host of the
popular podcast, "Profit Is A Choice."