In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses: 

•  the dynamics of managing a digital marketing agency, 
• the evolution from solo entrepreneurship to leading a team,
•  and the essential role of SEO in website development. 
• the untapped "Mom" workforce and how to EmpowerMoms in Business

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0:00 Sara Jensen - Simple and Smart SEO Show Podcast Recording (2024-01-16 10_04 GMT-5) 

00:16 Welcome to the Simple and Smart SEO Show Podcast 

00:39 Meet Sara Jensen: The Digital Marketing Expert and Female Champion 

03:23 The Evolution of Brighter Messaging: From Solopreneur to Team Success 

08:55 Empowering Moms in the Creative Industry 

14:29 Diving Deep into SEO and Website Strategy 

20:56 Unlocking SEO Success: Simple Strategies and Missteps 

21:04 The Power of Metadata in Boosting Your Site's SEO 

22:55 Maximizing Your Website's Potential Post-Launch 

24:30 Content Strategy: The Key to Organic Traffic and Lead Generation 

25:24 Leveraging Blogs and Email Lists for Enhanced Engagement 

26:26 Internal Linking: A Secret Weapon for SEO 

28:18 Crafting a Winning Strategy: Target Audience and Value Proposition 

33:11 The Importance of Vision in Business and Marketing 

38:49 Reflections on Strategy and the Path Forward 

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