Dr. Robert Cialdini is the Founder of Cialdini Institute and the President of Influence at Work. Recognized as the "Godfather of influence," he is known for his cutting edge scientific research and ethical business and policy applications. Dr. Cialdini is also the New York Times Bestselling Author of "Influence" and "Pre-suasion." In this episode, we talked about principles of influence, ethical persuasion, personal development...