In this What’s Next with Aki Anastasiou interview, MasterStart Chief Learning Officer Dr Alexia Cox discusses why it is important for South African companies to embrace innovative learning solutions.

Dr Cox holds a PhD in Human Resource Management and Literature from the University of Stellenbosch, as well as a Masters in Art, English Language, and Culture and a Bachelors in Management Science from Leiden University.

Dr Cox begins the interview by providing an overview of MasterStart’s innovative learning solutions.

She then unpacks MasterStart’s shift in approach from being a consumer-focused course provider to focusing on business skills development.

Dr Cox also gives her opinion on AI in the learning sector, and outlines her approach to identifying new development programme opportunities.

She concludes the discussion by explaining how MasterStart will continue developing its offerings in 2024.