Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

By iHeartRadio

Business

What's Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman about?

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

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Ken Auletta: “My task is to...

02.13.2020

BusinessWeek once called him “the James Bond of the media world.” The Columbia Journalism Review declared “No other reporter has covered the news communication business as thoroughly.” And the truth is, there’s a lot about the world that we wouldn’t ...

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman episodes:

02.13.2020 Ken Auletta: “My task is to understand them” BusinessWeek once called him “the James Bond of the media world.” The Columbia Journalism Review declared “No other reporter has covered the news communication business as thoroughly.” And the truth is, there’s a lot about the world that we wouldn’t ...
02.06.2020 Raja Rajamannar: “Even the brightest ideas get killed if they're not emotionally embraced by your team.” As a child in Hyderabad, India, Raja Rajamannar figured he'd study hard and grow up to be a chemical engineer. But when a twist of fate led him to marketing, he realized he'd found his calling. Today, Raja is MasterCard's ...
01.30.2020 Bobbi Brown: “I started doing it my way... and it caught on!” When Bobbi Brown couldn't find a major she wanted, she created her own at Emerson College. When she didn't want to conform to the style of the times, she innovated a more natural make-up look. And when she couldn't find ...
01.23.2020 Marian Goodell: “In this day and age, we need more bridges.” When Marian Goodell first pulled up to Burning Man in 1995, two men in the desert-- one with a machine gun, and another wrapped in a white sheet holding a plastic flamingo, told her to drive straight toward a mountain ...
01.16.2020 Paul Tudor Jones: “All I had was a checkbook and a big heart.” After 44 years of trading, Paul Tudor Jones has built an enviable career as a hedge fund manager. But the way he uses that success to improve the world is even more admirable. As co-founder of the Robin Hood Foundation, ...
01.09.2020 Charlamagne tha God: “You fail by trying to be the next anything. You should just be yourself.” Charlamagne tha God is one of the most powerful people in media, reaching millions of ears every week as co-host of the nationally syndicated The Breakfast Club morning show. But he’s also a New York Times bestselling author, an outspoken ...
01.02.2020 Marc Pritchard: “We serve all humanity. We need to reflect that.” Live from Cincinnati, Bob sits down with Procter & Gamble’s Chief Brand Officer Marc Pritchard to discuss the company’s unique culture, how it’s adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Learn ...
12.26.2019 Gerry Laybourne: "Have you ever been slimed? It is wonderful!" Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the ...
12.19.2019 Norm de Greve: "You have to be facile; you have to teach creativity back into yourself" This episode Bob sits down with Norm de Greve, the Chief Marketing Officer of CVS, to learn how having a Dutch father gave him a unique perspective as a marketer; why being from Rhode Island gives CVS such a unique ...
12.12.2019 Bill Koenigsberg: "I built a culture where business is personal" To kick off Season 2, Bob sits down with CEO and Founder of Horizon Media Bill Koenigsberg and discovers how Bill pulled off the ultimate trick: convincing his bosses to sell him the company that would become Horizon... and loaning ...
12.10.2019 Bonus: Our favorite Audio Stories Leading up to the Season 2 launch, Bob revisits some of the incredible ways his guests have embraced audio. Walter Isaacson discusses why podcasts will save story-telling; Steve Stoute recalls how he reimagined the power of a jingle; Olivier Francois ...
11.26.2019 Bonus: Our favorite Marketing Stories! Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla ...
10.25.2019 Season 2 of Math & Magic Coming Soon! Join Bob Pittman for more stories from the frontiers of marketing starting December 5th. And in the meantime, we'll be keeping the feed warm with a few bonus episodes. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
10.17.2019 Bertha González Nieves: "I've always been an entrepreneur." From starting a poinsettia business as a kid, to making and selling her own greeting cards, Casa Dragones CEO and co-founder Bertha Gonzalez knew she was an entrepreneur from the start. But when she fell in love with the agave ...
10.10.2019 Walter Isaacson: "People want to hear ideas. There's a hunger for that." You might know Walter Isaacson as a legendary biographer, or as the former Editor of Time, or as the Chairman and CEO of CNN ... but did you know he was a high school crime reporter for the Times-Picayune? Or ...
10.03.2019 David Zaslav: “We’re betting for the long term.” In this week’s episode, Bob sits down with David Zaslav to learn how the Discovery CEO and President grew a network of just three channels (Discovery, Animal Planet and TLC) to become an international media powerhouse. Learn why David believes ...
09.26.2019 Michael Kassan: “If you can find chaos, there’s going to be opportunity.” Few people can charm and foster connections the way MediaLink Founder, Chairman and CEO Michael Kassan does. Learn how Michael changed the media buying business by treating it like a mutual fund; why audio is finding its way into more ...
09.19.2019 Scott Hagedorn: “I like agencies to have some funk.” Scott Hagedorn is CEO of Omnicom Media Group, but don’t let his C-suite title fool you. From why he started a snake wrangling business as a kid, to his stint fabricating Flying Barricudas, to why a Wall Street guerilla artist ...
09.12.2019 Jeremy Zimmer: "I grew up loving stories." Bob sits down with UTA co-founder and CEO Jeremy Zimmer to discuss how fixing a chair got him his first real gig in Hollywood; why the best storytelling is rooted in empathy, and why UTA's podcasting division got such a ...
09.05.2019 David Solomon: “I think the culture starts with leadership. And the leadership has to live it.” David Solomon never thought he was a shoe-in to become Chairman and CEO of Goldman Sachs. In fact, as a young man, he’d twice applied for jobs at the firm… and was rejected! Hear how Solomon has used his perch ...
08.29.2019 Tom Freston: “I never wanted to be a mainstream businessman. I still don’t.” Tom Freston has a rare skill: the ability to pair raw, creative visionaries with the establishment to create bigger and bolder ventures than either could dream up on their own. From his work at MTV and Viacom— creating a “hothouse” ...
08.22.2019 Steve Stoute: “Music Moves Culture” As a kid, there were some things Translation's founder and CEO Steve Stoute just knew: that there were 50 houses on his block (he used to count them!), that there was no job he wasn’t willing to do (from shoveling ...
08.15.2019 John Sykes: “I love to see if I can defy conventional wisdom.” Judy McGrath once said John Sykes had the gift of “making everyone want to be at the party.” Hear Bob and John relive the scrappy and ingenious marketing from MTV (including why you should look a little closer when you ...
08.08.2019 Tom Brokaw: “I’m not one who says we ought to go back to the old days.” Tom Brokaw didn’t win all those Peabodies and Emmys (and a Presidential Medal of Freedom) by cooling his heels! Hear how the legendary anchorman worked his way up from a little radio station in Omaha, why he thinks Watergate turned ...
08.01.2019 Wendy Clark: “Creativity is the biggest, most important lever you can pull.” As Global President and CEO of legendary ad firm DDB, Wendy Clark keeps pushing the company to break new ground. (Consider the branded Broadway Show she wrangled for Skittles!) Learn why Wendy believes the best creative campaigns can only come ...
07.25.2019 Fred Seibert: “When in doubt, count!” It isn’t hard to call Fred Seibert a creative genius: from his early role in shepherding the look of MTV and crafting a brand image for Nickelodeon, to running Hanna-Barbera, to commissioning some of Cartoon Networks most iconic modern cartoons ...
07.18.2019 Daniel Glass: “A-minuses don’t sell. They don’t make it anymore.” This week Bob sits down with Daniel Glass, President and Founder of the indie darling Glassnote Records. Dive into his origins as “Disco Danny” spinning tracks at the legendary Regine’s; learn why he’s so passionate about radio and why it ...
07.11.2019 Gayle Troberman: “There’s an endless number of stories brands have the right to tell” This episode Bob puts iHeart’s own CMO Gayle Troberman in the hot seat! Learn how Gayle outfoxed a tiny marketing budget and got all of NYC talking about her 90s start-up; why she believes audio and Instagram are the “two ...
07.03.2019 Olivier Francois: "You need to recognize the brand without seeing the product" This week Bob interviews Olivier Francois, the legendary CMO of Fiat Chrysler. Learn why Eminem volunteered to put himself in Olivier’s commercial, how coming up with a soundtrack for every brand helps Olivier shape his vision, and why a little ...
06.27.2019 Shaggy: "I'm a direct representative of Brand Jamaica" If you want lessons in reinventing your brand while keeping it relevant for decades, Shaggy is a smart place to start. Fresh off his tour with Sting, the two-time Grammy Award winning artist sits down with Bob to talk about ...
06.20.2019 Jarl Mohn: "The best ideas come from desperation" At 15, Jarl Mohn got himself a pseudonym (Lee Masters!), a radio license and a job at a local station. Learn how the legendary CEO of NPR worked his way up from spinning records, how competing with a man in ...
06.13.2019 Ben Lerer: “The Place We Win is Empathy” Ben Lerer knows brands. As the co-founder of Thrillist, Ben created the go-to recommendation engine for everything from secret menu items to must-have flip flops (they came with bottle openers built into them!) In the 15 years since, Ben's not ...
06.06.2019 Judy McGrath: “I didn’t know anything about TV; I didn’t even like it!” All Judy McGrath wanted to do when she grew up was to write for Rolling Stone. Instead, the storied CEO of MTV Networks now sits on the board of Amazon. Discover how the creative giant got seduced by management, why ...
05.30.2019 Julie Rieger: "Storytellers run the World" Just because she's a self-proclaimed data nerd doesn't mean she only cares about the numbers! Julie Rieger, former President Chief Data Strategist and Head of Media at 20th Century Fox is one of the most lauded, out-of-the-box thinkers. In this ...
05.23.2019 Tim Castree: “I’m trying to be 80% Australian” Advertising giant GroupM CEO Tim Castree is everything you want from a leader: smart, calm, resourceful, and a Change Agent who also happens to be a client guy. Learn how Tim got his start as an Advertising Cadet, why skipping ...
05.16.2019 Scooter Braun: “Burn the Ships” Few people hustle as hard as Scooter Braun. This episode, Bob discovers how the renowned entrepreneur, investor and entertainment exec dropped out of college to place a bet on himself (and a young Justin Bieber); why David Geffen means so ...
05.16.2019 Maurice Lévy: “No Silos, No Solos, No Bozos” When he was hired, Maurice Lévy was just supposed to be the IT guy. Instead, his 3 decades at the helm as CEO of the Publicis Group transformed advertising on a global scale. Bob goes into the booth with the ...
05.14.2019 Introducing: Math and Magic How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join Bob Pittman as he analyzes the Math and Magic of marketing. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers