A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool, irreverent marketing should be limited to things that are bad for you. What if this approach could even help people make healthier choices? Now the healthy beverage company trying to “Murder Your Thirst” has expanded to soda-flavored sparkling water, iced tea, and energy drinks and it was valued at $1.4 billion in March 2024. Mike sits down with Bob to talk about how he got from inspiration, to concept, to funding an original order of 150,000 cans. He has great insights on both creativity and analytics, shares lessons from all the surprises and challenges he faced in becoming an entrepreneur and explains why he dislikes traditional marketing as much as most people do.

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Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. Bob is taking you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in marketing, business and creativity. New episodes start March 19th. 

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Chon Nguyen started his career in the kitchen. As he shares on this episode of CEOs You Should Know, he became an entrepreneur but never left restaurants behind. Today he builds high-impact businesses at the intersection of technology and hospitality. He’s the founder of and CEO of Newgentek, an IT service provider offering a help desk, field services, technology infrastructure, and strategy for companies and restaurants without an IT department. He’s also the co-founder of FusionPrep, an iPad-based kitchen management platform used by restaurant operators to handle everything from food safety compliance to recipe management to operational checklists. On top of all that he’s a partner at Proper House Group, a restaurant group that has been recognized on the Florida Michelin Guide and with Bib Gourmand Awards. He’s been interested in technology since he got his first computer as a kid and talks about where we’re headed with automation and AI, how they complement each other, and why we’ll always need experts to rely on.

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Avani Desai is the CEO of Schellman, the largest specialized CPA firm focusing on cybersecurity assessments for major companies like Walmart, Meta, and OpenAI. In this episode of CEOs You Should Know, she discusses the firm's role in building trust through third-party cybersecurity evaluations, the increasing importance of data privacy, and the evolving landscape of AI technologies. Avani emphasizes the shift towards integrating security and privacy in the design phase and shares insights on the future of AI, encouraging a proactive approach to emerging technologies. Their conversation also touches on how AI can streamline administrative tasks, allowing professionals to focus on their core responsibilities.

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Math & Magic host Bob Pittman shares some iconic stories from the launch of MTV in this episode preview of Tetragrammaton, a podcast by record industry legend Rick Rubin. Find the full episode here. For more from Rick, visit his website and YouTube channel. 

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This bonus episode is all about innovation– that breakthrough that can change individual careers and even entire industries. We’re going back through the Math & Magic archives to hear from top innovators –from Blake Scholl, who is working to revolutionize commercial flights as the CEO of Boom Supersonic, to Gerry Laybourne who changed children’s television forever at Nickelodeon. You’ll also hear how OG influencer Paris Hilton turned the media’s obsession with her life into the first brand of its kind and an enduring career. Plus, Monumental Sports CEO Ted Leonsis shares insight into the future of how sports will be broadcast and followed by fans.

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From the White House, to Edelman, Microsoft, Nissan and IBM, Jonathan Adashek has had a wide-ranging career. His experiences may span from politics, to the business side of PR, to tech, to automotive, but he has developed core beliefs about corporate culture, work ethic, marketing, and communications. Now as IBM’s Senior Vice President of Marketing and Communications, Jonathan joins Bob to share incisive thoughts on what a brand is really made of, adept insight on the current landscape and future of AI, and inspiring advice for building a career. He also speaks fondly about his upbringing in Milwaukee, summers spent at camp, and how he’s passing those meaningful experiences down to his kids. 

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It can take decades to build breakthrough brands and noteworthy careers, and this bonus episode examines an essential building block to getting there – the college years. Goldman Sachs CEO David Solomon didn’t get the training you might expect for a leader in investment banking at his small liberal arts college. United Talent Agency CEO Jeremy Zimmer skipped college altogether, whereas Progressive Insurance CMO Remi Kent was confident about what she wanted to get out of her education. Advertising executive Tim Castree and Host of The Breakfast Club Charlamagne tha God both reflect on their experiences and consider the best options and opportunities for young people today, while Innovation Refunds co-founder and CEO Howard Makler discusses the importance of giving back to those who are still learning. 

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Bobby Bones has been called “the most powerful man in country music.” Host of the nationally syndicated country music radio program, The Bobby Bones Show, and the podcast, Bobbycast, millions of Americans consider him a friend. Audio is his bread and butter, but he’s also made a name for himself on TV, as a mentor on American Idol, the host of Breaking Bobby Bones on the National Geographic Channel, and as a winner of Dancing With the Stars. He’s from a small town in Arkansas where his youth was largely defined by poverty and instability. Today, he considers the perspective it gave him one of his biggest strengths. Bobby joins Bob to share insights about ambition and tenacity, the power of country music, and how emotional intelligence is the strongest skill an interviewer can have.

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Ron Howard is an Academy Award, Golden Globe, Emmy, and Grammy award-winning film director. With work spanning from comedies like Splash and Parenthood to critically acclaimed dramas like Apollo 13, Frost/Nixon and A Beautiful Mind, he is one of the most popular and prolific filmmakers of the last 50 years. His first on-screen appearance was at just 18 months old and he was cast as Opie on The Andy Griffith Show at age five. By the time he was 10, adults on set predicted he would make a great director; but at the time, it was a major challenge to transition from acting to directing feature films. In his conversation with Bob, Ron shares how he leveraged one green light to make that improbable jump, how his feelings about collaboration have changed over his career, and his advice for young people in the entertainment industry today.

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