In this episode of the influencer marketing blueprint, Cody is joined by Matt Holtwick, the Growth and Retention Manager at Chomps. They discuss Chomp’s history and growth, the role that influencer marketing and user-generated content has played within the brand, the importance of creative diversity and the key metrics for success. Matt shares his insights into Chomps’ strategies for acquiring and retaining customers, as well as their focus on data-driven decision making. He also highlights the benefits of their ambassador program and the impact of UGC content on their marketing efforts. 

Timeline: 

00:00 Introduction and Background

00:28 Overview of Chomps

01:29 Role of Growth and Retention Manager

03:24 Revenue Split between Wholesale and E-commerce

04:34 Influencer Marketing and UGC

05:47 Chomps' Presence on Amazon

06:23 Budget Allocation for Influencer Marketing

07:37 Types of Influencer Partnerships

09:46 Performance of Influencer Content

10:50 Importance of Creative Diversity

12:56 Content Creation and Usage Rights

15:33 Ambassador Program and UGC

18:19 Factors Contributing to D2C Growth

20:27 Key Metrics for E-commerce Success

22:22 Biggest Learning in a Massive Brand

23:49 Understanding Retail and D2C Customers

26:04 Importance of Data and Customer Messaging

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Cody Twitter:

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Taylor Twitter:

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