Coin Stories

Matt Hougan: Institutional Bitcoin Adoption Starts Now! Massive Year Two & Three for BTC ETFs and Next Catalyst for Bull Run


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Natalie Brunell sits down with Matt Hougan, CIO of Bitwise Asset Management, to discuss the evolving landscape of Bitcoin adoption at the corporate and institutional level. They cover:

  •  How wealth advisors’ views on Bitcoin have shifted post-election
  • Why fewer than half of advisors can’t discuss Bitcoin with clients yet
  • Institutions realizing they are short Bitcoin with zero allocation
  • Why Bitwise doesn’t see BlackRock as a competitor
  • The growing role of stablecoins and why they’re a government priority 
  • How Bitcoin keeps fiat currencies in check
  • The market underestimating Washington’s policy shift
  • The next catalyst for Bitcoin’s price surge
  • His projection of $50 billion in Bitcoin ETFs by year-end
  • Why Bitcoin ETFs historically see bigger adoption in years two and three
  • The long-term opportunity of Bitcoin

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Coin Stories is brought to you by lead sponsor Genius Group (NYSE American $GNS). Genius is a Bitcoin-first business delivering AI-powered education and acceleration solutions for the future of work. Learn more and enter for a chance to win a whale pass to Bitcoin 2025 in Las Vegas: https://www.geniusgroup.ai/coinstories

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Coin Stories is also powered by Bitwise. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com 

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Natalie’s Bitcoin Product and Event Links:

  • Secure your Bitcoin with collaborative custody and set up your inheritance plan with Casa: https://www.casa.io/natalie 
  • For easy, low-cost, instant Bitcoin payments, I use Speed Lightning Wallet. Get 5000 sats when you download using this link and promo code COINSTORIES10: https://www.speed.app/sweepstakes-promocode/
  • River is where I DCA weekly and buy Bitcoin with the lowest fees in the industry: https://partner.river.com/natalie 
  • Safely self-custody your Bitcoin with Coinkite and the ColdCard Wallet. Get 5% off: https://store.coinkite.com/promo/COINSTORIES
  • Master your Bitcoin self-custody with 1-on-1 help and gain peace of mind with the help of The Bitcoin Way: https://www.thebitcoinway.com/natalie
  • Bitcoin 2025 is heading to Las Vegas May 27-29th! Join me for my 4th Annual Women of Bitcoin Brunch! Get 10% off Early Bird passes using the code HODL: https://tickets.b.tc/affiliate/hodl/event/bitcoin-2025  
  • Protect yourself from SIM Swaps that can hack your accounts and steal your Bitcoin. Join America’s most secure mobile service, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie 
  • Connect with Bitcoiners and Bitcoin merchants wherever you live and travel on the Orange Pill App: https://signup.theorangepillapp.com/opa/natbrunell
  • Your Bitcoin oasis awaits at Camp Nakamoto: A retreat for Bitcoiners, by Bitcoiners. Code HODL for discounted passes: https://massadoptionbtc.ticketspice.com/camp-nakamoto   

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This podcast is for educational purposes and should not be construed as official investment advice.

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VALUE FOR VALUE — SUPPORT NATALIE’S SHOWS

  • Strike ID https://strike.me/coinstoriesnat/

  • Cash App $CoinStories

 

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Coin StoriesBy Natalie Brunell

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