Lucinda and Emily are joined by Suzy Edington, fundraising consultant at JustGiving, and Ellie Putt, senior participant experience manager at the Alzheimer’s Society.

Suzy outlines the changes in fundraising behaviour on the JustGiving platform since the Covid-19 pandemic, with greater volumes of smaller donations and rising levels of regular giving contributing to revenue growth in 2023.

Ellie explains how the Alzheimer’s Society personalises communications with its supporters and equips them with the necessary information to maximise the value of their individual fundraising appeals.

Both stress the importance of making regular updates to fundraising pages and give their tips for sharing strategically on social media platforms.

Charity Changed My Life features the story of a service user of BeLifted, a grassroots organisation supporting women and girls in north London.

Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email [email protected] for further information.

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