As sales leaders, our success isn’t defined solely by revenue. Today’s guest Zack Rosenburg is the co-founder of SBP, an organization that supports communities affected by natural disasters. Originally founded as a disaster relief volunteer group in 2006, SBP has evolved to now include government advisory, loan funding programs, and disaster risk education and prevention into their activities. A former defense attorney, Zack has built a career on serving others. His story is inspiring as is his approach to his non-profit. Zack and SBP adopted a unique approach to non-profit growth that focuses on efficiency and the customer experience. He discusses his dedication to continuous improvement and a people-first culture. Listen to the full conversation with John McMahon and John Kaplan to learn about maximizing your impact.

Additional Resources:

• Learn more about SBP and support their mission to end suffering from natural disasters: https://www.sbpusa.org/
• Connect with Zack on LinkedIn: https://www.linkedin.com/in/zackrosenburg/
• Listen to More Revenue Builders: https://www.forcemanagement.com/revenue-builders-podcast

HIGHLIGHTS

• Zack’s history in law
• The class implications of natural disasters
• The “Mom” Rule
• Talk about problems, not just wins.
• Are you ahead or behind?
• If you do it well, share it.
• The power of knowledge investments
• Strive to put yourself out of business
• Creating a safe culture
• Don’t get too far ahead or too far behind
• The best ideas come from the shop floor
• Constructive Discontent
• You have to be hearable
• Without struggle, there is no progress
• Steering through turbulence
• The magic of aligning on values

QUOTES

Zack - Inspiration from Toyota’s Yokoten Notion: “If a for-profit global company can take their resources to drive efficiency with others, we can do the same thing. And that's what started our share intervention when we began, not just investing money, but time resources in the Toyota Production System.”

Zack - Think about what the customer wants: “We realized that just being reactive wasn't enough. Just building houses wasn't enough. They talked about upstream solutions, and the best upstream, and they talked about what would the customer want? Think about does the customer want us to rebuild their house? Or would they want to never need our help in the first place?”

Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. 
 

This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. 
 

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