The PPC Den: Amazon PPC Advertising Mastery

Maximizing Your Search Term Use on Amazon Advertising

Listen Later

Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases.

Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice.

We’ll see you in The PPC Den!

Highlights

  • 0:00 Intro– Is SEO acai berry juice or a Mountain Dew?
  • 2:27 Storytime: “Your SEO is wrong!”
  • 8:15 What’s a character? What’s a byte in an Amazon search term?
  • 12:11 What’s “SEO juice?” More indexed keywords?
  • 16:52 SEO tip: Go manually fill up your search term report.
  • 18:20 Consider your search term field
  • 20:36 Why don’t people value iterative SEO work?
  • 27:18 Outro: A micro-scale SEO series coming soon?

    • Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

    Resources & Links

    • My Amazon Guy
    • Steven Pope’s LinkedIn
    • Ad Badger’s Amazon SEO Mini-Series
    • Every SEO Tool is Wrong
    • Using Search Terms Effectively 
    • Ad Badger & ZonGuru: Boost Your SEO With High Value Keywords
    • Another Moneyball & Amazon PPC episode: 3 Filters to Use Weekly
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes
    • Get a product tour of Ad Badger

      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Steven Pope

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Emma Walker

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,584 Listeners

      The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

      The Tim Ferriss Show

      16,064 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      376 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,807 Listeners

      AM/PM Podcast by Kevin King

      AM/PM Podcast

      210 Listeners

      Seller Sessions Amazon FBA and Private Label by Danny McMillan

      Seller Sessions Amazon FBA and Private Label

      62 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      524 Listeners

      My First Million by Hubspot Media

      My First Million

      2,599 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

      Acquisitions Anonymous - #1 for business buying, selling and operating

      243 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      181 Listeners

      Moonshots with Peter Diamandis by PHD Ventures

      Moonshots with Peter Diamandis

      457 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      44 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Moneywise by Hampton

      Moneywise

      635 Listeners