Maxxis’ new High Roller doesn’t look much like High Rollers of old, and Maxxis is talking a very big game about how widely their DH racers are using it. So we sat down with the Manager of their Bike division, Aaron Chamberlain, to talk about the impetus to update the High Roller; hear the story behind its development; peel back the curtain on how Maxxis manages their product line; and a whole bunch more.

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TOPICS & TIMES:

The concept for the new High Roller (3:12)

Maxxis’ tire development and testing process (10:04)

Adding new tires & balancing options vs. simplicity in the lineup (14:45)

The High Roller name (27:58)

Upcoming High Roller variants (31:26)

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