When I first introduced you to Sally Mueller in the Spring of 2022, her company, Womaness was just ramping up. But, in addition to changing the conversation around menopause, according to a recent article in Women’s Wear Daily, Womaness Founders Sally Mueller and Michelle Jacobs set out to start their brand’s third fundraise a bit differently. They’re working with three LA based investors—Carol Cheng, Annie Belanger and Ellen Chen to form a special purpose vehicle. By doing this, women of all ages and investor experience were able to come to the cap table with checks ranging from $5,000 to $50,000—ultimately raising Womaness $1MM—and the brand is still raising.  

Womaness aims to create a community full of inspired women who embrace menopositvity. This is a story I love because it is one rooted in what I believe is a brand’s greatest asset—their community. 

Connect with Sally Mueller:

Instagram | http://www.instagram.com/mywomaness

Website | https://womaness.com/

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