Economic pressure is shrinking returns and tightening capital—but there’s a smarter way forward. In this episode, Michael Blank reconnects with Richard Wilson, founder of the Family Office Club, to explore how multifamily operators can add new strategic layers—not abandon their base.

Richard explains why family offices are focusing less on projected returns and more on trust, positioning, and access. He breaks down how top operators are earning investor confidence, raising capital through debt and niche strategies, and using AI to scale their investor reach and event ecosystems. This isn’t about leaving multifamily—it’s about unlocking more sophisticated pathways to grow wealth and build influence.

Key Takeaways

Relationships outweigh returns

• Investors commit capital based on trust, not just numbers.
• Track records are only as strong as the operator’s transparency during tough times.
• Desperation repels capital—authenticity and long-term engagement are key.

Multifamily is a foundation

• Real estate experience builds credibility that opens doors to new asset classes.
• Diversification into storage, assisted living, or industrial doesn’t replace multifamily—it expands the investor's options.
• Many capital raisers evolve beyond single-operator deals by layering in flexibility and variety.

Great fund managers think like media companies

• Creating value-rich content builds investor confidence long before a deal shows up.
• Every touchpoint—grad parties, social media, one-on-one texts—is a chance to reinforce trust.
• Consistent communication and thoughtful follow-up outperform one-off pitches.

Family offices play a long game

• They don’t just invest in deals—they invest in people with generational vision.
• Credibility, track record, and staying power are non-negotiables.
• It often takes years of rapport-building before a single dollar is committed—but the result is deep, repeatable capital.

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For full episode show notes visit: https://themichaelblank.com/podcasts/session494/