Nothing’s really original. But that doesn’t mean your product can’t be unique.

In fact, it kinda has to be.

Today, we explain how to stand out from the competition, by narrowing your focus to being different in just one way. Whatever your product is, it’s ok if it’s not to be the only one on the market. But it has to be better than anything else at something.

Just one thing.

Learn how to find the one thing your product does like no other. There’s a whole Internet full of competitors out there, so define your unique selling proposition with an emphasis on “unique.” Click Play!

The Brain Audit by Sean D’Souza

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.