What’s a symbol worth?

When you start a business, you start lean. That means making careful choices about where to spend your marketing dollars. When it comes to branding, how important is the company logo? How much is really worth investing when you have plenty of other costs?

It’s Q&A Wednesday, and we’ve got a listener with a brand-new business who needs to know.

Some schools of thought say that any logo will do at first, and to wait for momentum before you go paying graphic designers. Others say a high-quality pro logo goes a long way towards creating that momentum. What’s the right approach?

Today, we discuss what kind of a priority your logo really is, and the best ways to go about creating it. Click Play!

To submit your questions, visit 100mba.net/q.

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