In business, you have to be selective.

You have to be selective in how you spend your time, money, and energy. You have to prioritize, and focus on what matters at the cost of what doesn’t. And when it comes to other people, you won’t have bandwidth for everyone — especially not jerks.

That’s right, jerks. Toolbags. A-holes. People who just aren’t nice. 

Sometimes, they’re your customers. Other times, they’re your employees. They can even be your partners. But you have the sacred right — in fact, a duty — to cut them loose. At first, it might make you feel like the jerk, but eventually you’ll realize that protecting the environment you build means excluding those who bring a bad vibe.

We learned it the hard way, so you don’t have to. Click Play!

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