Sometimes, you have to go the other way.

Black Friday & Cyber Monday have become almost like holidays unto themselves. The only problem? The “tradition” of trampling each other for discount blenders or sending Amazon fulfillment centers into apocalypse mode isn’t right for every business.

Not to mention, it has some serious drawbacks.

Today, we explain why our company decided to skip Black Friday this year, and institute a new tradition. The reasons are both practical and moral, which pretty much sums up the best thing about being an entrepreneur: the freedom to choose what your business stands for.

Tune in, see why we’re bucking the trend, and consider the possibility of doing something different — just because you can. Click Play!

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