There’s (way) more money in people than in products.

One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea. 

Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, we build a business because we thought of a product or service. But that’s getting it backwards. To build a business, you don’t start by building a product. 

You start by building an audience.

Today, we outline all the reasons the audience-first approach gives you far higher odds of success. When you serve the right crowd — and serve them well — coming up with the product is actually the easy part. Click Play!

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