Never go to market without a strategy.

A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it’s a new business, a pivot, or a product launch), you have to decide exactly how to make your “entrance” into the marketplace.

Today, we break down exactly how to plot your debut.

Based on countless hours of reading, research, and coaching, we’ve boiled the go-to-market strategy down to 6 basic steps. In this episode, we share how to define and position your brand, appeal to the right customer base, and build a solid springboard for your launch.

Learn how to communicate what your business is, what it stands for, and who it serves — before you hit the market. Click Play!

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