As they say, “the money’s in the list.” But more list does not mean more money.

Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses. 

If you’re throwing lead magnets around the whole wide Internet, you’re probably raking in contacts — and they’re probably not becoming customers. If that syndrome sounds familiar, this is the episode for you. 

Today, we explain how to build an email list that works.

There are 3 mistakes that are almost guaranteed to ensure your email list doesn’t actually produce real leads. Sadly, these 3 mistakes are super common — heck, we used to make them ourselves, until we learned better (the hard way).

Tune in, and see if you’ve fallen victim to any of these 3 big ‘Do Nots.’ Once you learn what really makes an email list valuable, you can take a more targeted, more effective approach. Click Play!

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