Don’t let ‘perfect’ be the enemy of ‘launched.’

For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it.

In business, it’s better to create an MVP (Minimum Viable Product), and get it out the door. From there, you adjust based on real-world feedback, allowing your customers to help shape what will ultimately become the “final” product — even though you’ll need to reiterate and evolve that product as well.

So what does a market-ready product look like? How do you know you’re cleared for launch?

Today, we explain what makes a product or service “ready” for sale at the earliest stage. With examples from businesses big and small (including our own), we demonstrate how it’s silly to waste time and resources on getting it “right,” when you should really just be getting it done.

In the end, the best product is the product that serves customers’ needs. And without their input, no amount of tweaking will be enough. Click Play!

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