Are you charging too much?

Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit.

And frankly, we’re convinced.

Jeff Robinson’s book flies further under the radar than it should. Today, we unpack its growth-centric pricing model, and share the philosophy behind the strategy. This isn’t abstract stuff; this book’s argument is so well-conceived that it led to a significant decision re: pricing in our own software company.

There’s a sweet spot between low-balling yourself out of business, and strategically sacrificing profit for long-term customer loyalty. Hear about this book, and decide if that approach is right for you. Click Play!

Price for Growth by Jeff Robinson

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