There’s a storm coming.

But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely time to prepare — but not to duck and cover.

Today, we discuss how to minimize the damage our impending recession will do to your business. But more importantly, we explain how to take advantage of the recession to position yourself for greater success in the long term.

Recessions happen. You don’t fight the cycle; you ride it.

No period of economic growth carries on forever. The swings are the only constant. Businesses that endure and thrive don’t depend on a good overall economy; they make the most of the market they’re in. In this episode, we explain how.

Zip up your raincoat and face the storm with confidence. Click Play!

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