Why do you make the decisions you make? How?

It’s a huge question, with huge implications for how you run your business. Today, we dive into Daniel Kahneman’s Thinking, Fast and Slow. This book by economist, psychologist, and nobel laureate Kahneman unpacks the mechanics of decision-making — and how to better optimize it.

If that sounds a little deep…it is.

But it’s entirely practical, and applicable to the way you make day-to-day calls in your company. In this episode, we discuss how Thinking breaks down complex concepts into understandable guidance, based on the two major kinds of decisions we make.

Hear why this book is so powerful for entrepreneurs, and how understanding your own thinking can empower you to make better decisions. Click Play!

Thinking, Fast and Slow by Daniel Kahneman

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