What really gets your new business off the ground — friends or followers?

As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.

So which should you put first?

It’s Q&A Wednesday, and we’ve got a listener who’s just starting out, and asking exactly the right questions. While getting out and forging relationships with industry people and influencers in your niche is critical, your audience is your business. Today, we take a hard look at how to balance the two.

The good news? There are ways in which each can support the other.

Learn how to divide limited time between equally crucial aspects of your business. Create the biggest impact you can with the resources you have. Build the twin pillars of any independent business. Click Play!

To submit your questions, visit 100mba.net/q.

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