When it comes to social media, more isn’t always better.

Our instinct (and a lot of advice out there) is to post as much and as often as possible. But the data — and our experience — don’t bear that out.

Today, we take a dive into the available data on social media, and unpack how exactly you can use FB, Twitter, the ‘Gram, and LInkedIn to your advantage. Remember: these platforms and the companies that run them have their own goals, and it’s not to grow your business.

The key is to balance the platform’s agenda with your own.

Learn what each channel looks for (and rewards) so that you can post and interact in a way that works. Choose the right channel for your niche and content style. Use the numbers to create a strategy that’s effective — not a guess.

As they say, if you’re not paying for the product, you are the product. Don’t let social media platforms benefit only themselves. With the right knowledge, they can work for your business too. Click Play!

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