Let’s break down the “value ladder,”

Many businesses purposely create products at varying price points, in the hopes of getting people into their ecosystem. Think of your cheapest (or free) product as a gateway to bigger-ticket purchases down the road — one stepping stone at a time.

But does this work for everyone? Today, we explore this strategy in depth, and who it’s most appropriate for.

We get into why price variance works so well, and why sometimes, it doesn’t. With examples from various businesses, we study different variations on the move, and how you could potentially apply it to your own company.

Decide whether building your own value ladder is a good idea — and if so, learn how to do it right. Click Play!

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