Ah, the launch. The day you get to introduce your product or service to the world.

It can feel extremely exciting — and extremely high-stakes. But is it?

This year, we’re launching a new product, and we’re taking a different approach. We have different goals this time around, and different metrics by which we’ll measure success. It’s not that this launch is any less important than past launches. It’s just that we’re defining what we want to achieve more specifically.

What about your next launch?

Today, we discuss how to define a “successful” launch, and how to map your own goals for the debut of new offerings. We’ll share strategies and recommendations, and help you differentiate between make-or-break launches and more narrow campaigns. 

Learn how to approach launches with a cooler head, clear desired outcomes, and tested strategies. Click Play!

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