What is social media really doing for you?

Here’s the thing: we tell ourselves it’s important. It’s how we raise brand awareness, connect with our audience, keep the conversation going. Anyone who’s not spending significant time on social media is leaving money on the table, right?

…right?

Today, Omar shares why he’s taken every last social media app right off of his phone. Is he committing entrepreneuricide? Of course not. He’s just taking a new — and perhaps healthier — approach to platforms designed to profit from us, not increase our profits.

The key is to keep the boundaries strong.

Learn what social media takes from us and our businesses, even as it connects us to potential customers. It’s not that you can’t have a presence on social; it’s just that social’s presence in your day could be a lot smaller. Click Play!

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