The better you communicate, the better your business will do.

And yes, for almost every entrepreneur, that means having to write well. Whether it’s books, e-books, blog posts, sales copy, or even just social media, you need the written word. Even if it’s just for that all-important SEO, you have to write.

The good news? You don’t have to be Stephen King to produce great writing.

…just ask Stephen King.

Today, we review his classic On Writing, where the mega-best-selling author shares a powerful secret: anyone can write, if you just put in the effort.

Of course, a little strategy helps too. In this episode, we share the entrepreneur’s take on King’s book, and share the takeaways that business people can use to enhance their communication, from marketing copy to partnership proposals.

Learn how the entrepreneur in you can unleash the writer in you! Click Play!

On Writing by Stephen King

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