There’s writing, and then there’s writing well.

Every form of communication in business requires a solid handle on the written word. From marketing and sales copy to public talks to pitches, if you can’t write it, you can’t share it.

William Zinsser’s On Writing Well is different from our other recent Must-Read (Stephen King’s On Writing). It’s strictly about non-fiction! The strategies in this book are perfect for your blog, email campaigns, and everything else you’ll write in order to move your business forward.

More importantly, it teaches you how to get in the headspace of a good writer. Writing well isn’t just a process — it’s a skill.

Like any other skill, you get better with consistent habits that build your prowess over time. This book can show you exactly how. Even if you’re not a professional copywriter, you will be empowered as an entrepreneur if you put in the effort to get competent.

You might not write a best-seller, but you won’t regret giving yourself one of the most valuable skills possible. Click Play!

On Writing Well by William Zinsser

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