The influencers agree: the key to success is tackling the day like it just ran off with your grandma’s purse.

…but is it really?

The high-powered morning routine is the latest craze, and one of the hottest topics of content on life and business optimization. But today, we dare to ask: does it even make a difference? Will your business thrive if you never miss your morning journaling/meditation/powerlifting/cold plunge session?

Our answer might surprise you.

Explore what really moves the needles of success, and what role the things you do before breakfast actually plays in your business growth. Take a moment to question the conventional wisdom with us, consider our answer, and formulate your own.

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