As they say, “Success leaves clues.” And few companies have left more clues behind than Apple — even for small businesses. You don’t have to be a giant to make these moves. You just have to dare.

After all, Apple was a startup once, too.

Today, we break down a few key things that Apple has always done well. From the way they create their products to the way they market, Apple cut a new path through tech. Their strategies aren’t just for fancy phones, though!

No matter what you sell, the bedrock principles that Apple follows apply. There’s no reason not to study what works, and modify it to suit your specific needs. Today, we aim to help you do exactly that.

Learn what made Apple such a breakthrough company, and how its approach to entrepreneurship has never stopped working. Whether you’re selling t-shirts, software, or your own skills, you can be the Steve Jobs of your niche (but with your own personality, of course). 

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