How much time do you really have? It’s easy to say “life is short.” But if you really look closely at the numbers, it’s shorter than you might realize. And all the “productivity” in the world can’t change that.

That’s the premise of today’s Must-Read book for entrepreneurs: Four Thousand Weeks.

Yep, that’s about how many weeks most people (in industrialized nations) get before they kick the bucket. Much of it is already gone by the time most of us decide to start a business!

Mountains of advice and products are designed to increase productivity, and promise a way to get more out of every precious week. But what if this approach is all wrong? What if the key isn’t trying to do more, but in embracing mortality and focusing on what matters?

How much do you really need to “get done”...before life is done?

It’s a challenging, scary fact to confront. But it’s a fact nonetheless, and being mindful of it can change the way you approach building your business. It’s too easy to get lost in the “to do’s,” as your 4,000 weeks slip by.

Get a fresh, more brave perspective on constructing your own life and work. Hear the top takeaways from this eye-opener, and how it might apply to your entrepreneurial journey. Click Play!

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Four Thousand Weeks by Oliver Burkeman