The first and most important lesson for new entrepreneurs: don’t try to create the “perfect” product or service. Instead, start with an MVP — a Minimum Viable Product you can improve on.

That’s how you find out for sure that your idea is worth investing more time and money in, while simultaneously building the foundation of your customer base.

An MVP is a basic version of your product that’s good enough to get the job done, and lets you solicit valuable feedback for how to perfect it. It's all about smart resource management — sell a basic version, then let your product fund its own development.

Of course, an MVP launch is a different animal from the launch of a “finished” product or new feature.

Today, we’ve got a step-by-step game plan for your MVP launch. From sparking interest and marketing your MVP, to launching it and gathering that all-important real-world feedback, you’ll learn how to start your business in a smart, sustainable way that you can build on.

Take the guesswork out of designing the right product for your audience. Lower your own risk and investment into something that isn’t road-tested. Start small, and win big — Click Play!

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