Mobile Dev Memo Podcast

MDM Podcast Episode 35 - The post-ATT eCommerce landscape (with Rishabh Jain)

Listen Later

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands. Prior to FERMÀT, Rishabh spent nearly six years at Liveramp, most recently as its Vice President of Innovation.

In our conversation, Rishabh and I discuss, among other topics:

  • Rishabh's journey from a PhD in solid state physics to ad tech;
  • The necessity of financial literacy for eCommerce media buying;
  • How the media buyer role has changed following ATT, and the optimal marketing channel mix;
  • Why more consolidation and roll-up efforts haven't occurred within DTC;
  • The viability of a product like Shopify Audiences.
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Mobile Dev Memo PodcastBy MobileDevMemo
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    18 ratings

    More shows like Mobile Dev Memo Podcast

    View all
    This Week in Startups by Jason Calacanis

    This Week in Startups

    1,285 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    537 Listeners

    The Knowledge Project by Shane Parrish

    The Knowledge Project

    2,683 Listeners

    The a16z Show by Andreessen Horowitz

    The a16z Show

    1,084 Listeners

    Decoder with Nilay Patel by The Verge

    Decoder with Nilay Patel

    3,154 Listeners

    Founders by David Senra

    Founders

    2,161 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,912 Listeners

    Dwarkesh Podcast by Dwarkesh Patel

    Dwarkesh Podcast

    508 Listeners

    Another Podcast by Benedict Evans, Toni Cowan-Brown

    Another Podcast

    64 Listeners

    ACQ2 by Acquired by Ben Gilbert and David Rosenthal

    ACQ2 by Acquired

    275 Listeners

    No Priors: Artificial Intelligence | Technology | Startups by Conviction

    No Priors: Artificial Intelligence | Technology | Startups

    136 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    473 Listeners

    Sharp Tech with Ben Thompson by Andrew Sharp and Ben Thompson

    Sharp Tech with Ben Thompson

    96 Listeners

    Training Data by Sequoia Capital

    Training Data

    39 Listeners

    Cheeky Pint by Stripe

    Cheeky Pint

    49 Listeners