Would you sign a contract without reading it? Would you make a serious commitment without first understanding the details and implications?

Most people would instinctively say, Of course not! First, we understand—then we act, then we commit.

And yet, the great paradox of life—the true secret to deep, lasting, and eternal connections—is precisely the opposite: commitment before full understanding.

This was the defining moment at Sinai, 3,337 years ago. The Jewish people stood at the mountain and declared to God, Na’aseh v’nishma—“We will do, and then we will understand.” A radical statement. What intelligent person agrees to something before knowing the terms?

Please join Rabbi Simon Jacobson as we unravel this mystery—the Kabbalah of action. Why is doing first the key to transformation? And how can this principle unlock a more profound, meaningful life?

We speak much about freedom—but are we truly free? Bob Dylan famously sang, “Gotta serve somebody.”

You may be an ambassador to England or France,
You may like to gamble, you might like to dance.
You may be the heavyweight champion of the world,
You might be a socialite with a long string of pearls.

But you’re gonna have to serve somebody, yes indeed.
You’re gonna have to serve somebody.
Well, it may be the Devil or it may be the Lord,
But you’re gonna have to serve somebody.

Dylan’s words strike at a deep truth: We all serve something. It may be money, power, approval, or expectations ingrained in us since childhood. Our fears and anxieties often stem from feeling bound by what others want from us—real or imagined.

Servitude comes in many forms. It’s not just ancient slavery; it’s being enslaved to addictions, to materialism, to toxic relationships, even to therapy or medication when they dictate our lives. Is it being enslaved to that which imposes itself upon you and compels you to do something that you otherwise wouldn’t do.

The real question each one of us must ask is: Whom do you serve?

Please join Rabbi Simon Jacobson and discover Purim’s secret: true freedom begins with not serving any man or man-made institution. Only by releasing ourselves from the material forces that control us – whom and what we serve – and connecting to a higher eternal reality beyond our mortal existence can we break free from our shackles and gain true freedom.

How much of your potential have you actualized?

That’s actually a trick question. Because the real question is: Do you even know how much potential you have? You can’t measure what you've actualized until you first recognize the vastness of your inner reservoir—your treasure chest of talents, skills, and gifts, both inherent and acquired.

This touches on a fundamental truth: each of us is blessed with unique abilities, shaped by both nature and nurture. And deep down, we all seek to actualize that potential—whether in business, creativity, relationships, or personal growth.

In fact, success can be defined as the ratio of actualized potential to total potential. If your capacity is 100, have you reached 10%? 20%? More?

This awareness impacts every aspect of our lives. 

Please join Rabbi Simon Jacobson as we embark on this journey together—raising the bar, unlocking our hidden strengths, and fully embracing our divine potential. The more we recognize what lies within us, the more we can illuminate the world around us.

What is the secret to true happiness? Is it simply a matter of having positive experiences while avoiding pain? If that were the case, why do we see people who have endured immense suffering radiate joy, while others, blessed with easier lives, remain bitter and despondent?

Real happiness is not about escaping hardship or pretending challenges don’t exist. It’s not frivolous joy or denial. True joy emerges not despite pain, but alongside it. So how do we cultivate a happiness that remains steady even through setbacks, losses, and tragedies?

Please join Rabbi Simon Jacobson and explore the profound balance of embracing life’s struggles while discovering deep, unwavering joy. With all the madness going on around the world, today more than ever we are all in need of this powerful discussion.

What is holding you back from living up to your greatest aspirations, your dreams, your ideals? What is stopping you from actualizing your full potential? Is it fear? Bad luck? A lack of skills or motivation? Or perhaps it’s all of the above? Maybe there are even deeper, unseen forces—subconscious patterns, societal pressures, or past experiences—blocking your path without you even realizing it.

One thing is certain: Each of us yearns to live the best possible life—however we define it. But wanting is not enough. It’s one thing to set goals and define success; it’s another to identify and overcome the obstacles in our way.

It seems simple: Envision your ideal life, then remove the barriers. But life is rarely that straightforward. We are complex beings, shaped by both external influences and internal struggles. There are forces—both within and beyond us—that silently dictate our choices, often without our conscious awareness.

Please join Rabbi Simon Jacobson in this vital conversation as we uncover what is truly standing between you and your greatest life—and, more importantly, how to break through to achieve your utmost potential.

Are you a leader or a follower? Many people assume they aren’t born leaders—that leadership requires ingrained charisma, courage, and wisdom, while they need guidance and direction from others. But is that really true?

We all need mentorship, education, and teachers, but does that mean we must conform? Following guidance is one thing—losing your individuality is another. Leadership isn’t about commanding the masses; it’s about inner confidence, knowing you have something unique to offer. In other words, are you a giver or a taker? Are you contributing to this world or simply following others and taking what’s out there?

Too often, societal, cultural, and familial pressures push us into herd mentality, stifling our individual spirit. But you have a distinct voice, a gift only you can offer.

Please join Rabbi Simon Jacobson in this transformative discussion and discover the leader within you, your individual voice and indispensable contribution that this world is desperately in need of.

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I came across a cartoon recently: two people sitting at a bar, and one asks the other, "Do you remember when you stopped caring?"

It struck me deeply and made me think; how many of us truly care? Care about others, care about events in the world... And not in a superficial way—curiosity, sensationalism, or a passing interest—but really care. When someone is in pain, do we feel it? Whether it’s a loved one or a stranger, do we truly empathize?

It reminded me of a powerful truth that has always touched me: “People don’t care how much you know until they know how much you care.”

In so many ways, the measure of our humanity is defined by how much we care—or don’t. Empathy is the foundation of all meaningful action. Without it, nothing moves us to respond to the injustices we see, whether in an individual’s life or on a global scale.

Yet, life has a way of hardening us. We can become colder, more detached, even cynical—perhaps because we’ve been hurt, or because we’ve turned inward, consumed by self-interest. But this detachment comes at a great cost: the erosion of our humanity.

Please join Rabbi Simon Jacobson as we explore the critical battle of our time: empathy versus apathy. Will we succumb to indifference? Or will we allow ourselves to feel, to care, to act? Together let us rediscover what it means to live with an open heart, and reconnect to the integral unity that binds us all. 

We often find ourselves living in the moment, consumed by its immediate demands and emotions. But true wisdom lies in stepping back and seeing the bigger picture—connecting the dots, identifying patterns, and gaining a bird’s-eye view. This perspective not only enriches our understanding of life but also empowers us to bring greater meaning and direction to the details of our daily existence.
Yet, it’s not easy. Living in the moment can blind us, trapping us in the here and now. Add to that the constant lure of instant gratification, and it becomes even harder to rise above the noise. But rise we must.

As we enter the year 2025—marking the close of the first quarter of this new millennium—we have a unique opportunity to reflect. What have we learned? What patterns and trends can we discern? How can these insights guide us into a purposeful and inspired future?

Join Rabbi Simon Jacobson as we journey back to look ahead, uncovering the lessons of the past to illuminate the path forward. Following the agricultural, industrial and information revolutions, we are now on the verge of a new revolution — a spiritual one. The disruptions in our times are an opportunity to embrace a paradigm shift as the old world order gives way to a higher state of consciousness.