Ecommerce Braintrust

Measure what matters: selecting the right advertising KPIs for Instacart advertising - Episode 230


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In today’s podcast, we are doing something a little bit different: Kiri is replaying a presentation that she and Matteo Bizon, a PPC Specialist at Bobsled Marketing, gave at an event organized by firstmovr, an education company for the e-commerce industry. The focus of the presentation was specifically about Instacart advertising and measuring what really matters. 

Make sure you tune in to find out more!

Matteo Bizon has a background in marketing management, and before joining Bobsled, he worked for Amazon as a PPC specialist for the Italian marketplace. During that time, he learned the foundations of Amazon advertising and improved his ability to communicate with clients by evaluating their business goals and by transforming this information into strategic opportunities. Matteo has brought all his knowledge and skill to Bobsled Marketing where he is a PPC Specialist.

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Ecommerce BraintrustBy Julie Spear

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