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Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today's episode titled, "Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS."

Imagine dedicating 15 years of your life to becoming a top-tier plastic surgeon, only to work for the Canadian public healthcare system to experience grueling hours, driving 1.5 hours to serve four different hospitals from 7 AM to 10 PM, including weekends.

Of course, that leads to burn out, disillusionment and an unhappy family life and stirs up the desire for change.

Specifically, this is Dr. Hani Sinno's story. Indeed, he's a board-certified plastic surgeon, with a residency at McGill University and further studies at Harvard. Later, he then returned to Montreal to train new surgeons at McGill University.

Notably, his breakthrough came when a colleague with a thriving medispa in Quebec called Victoria Park, offered Dr. Sinno the chance to help expand by opening a second location.

Furthermore, this wasn't just any location—it was a 50,000 square foot, 4-story mansion in downtown Montreal. Additionally, under his expertise, this new venture flourished, eventually expanding into 22 locations.

To be sure, we talked about his shift from the Canada public healthcare system to private practice and he shared his innovative approach to learning the marketing and business side of aesthetics.

In short, his dedication to learning not only drove massive growth but also earned him a partnership in the business.

In summary, listen to Dr. Sinno's story about the crooked path he took from the Middle East to Canada, then the US and back to Canada and how he has set himself up with a practice, life and kids he loves to spend time with.

Visit Dr. Sinno's website

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

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